Snap surges after report says it's teaming up with Amazon for a visual-search feature (SNAP)

Markets Insider

  • Snap surged more than 3% Monday after Techcrunch reported the latest Snapchat update for Android includes a visual-search feature that can identify products from barcodes and send users to Amazon.
  • The feature was buried in the development code for Snapchat's latest app update and uncovered by researcher Ishan Agarwal. It "works by sending data to Amazon, Shazam, and other partners," the code says. Once a barcode is scanned, the app will offer a "see all results at Amazon" button.
  • Earlier this year, Business Insider reported Snap had held talks with AR startup Blippar, which has built a network for visual search similar to the one hinted at in this latest release. 
  • It's not Snapchat's first integration with another digital service. It partnered with the app Shazam back in 2016 to identify songs through the microphone.
  • Snap shares have fallen 7% this year as the company struggles to meet Wall Street's revenue expectations and add users.
  • Follow Snap's trading price in real-time here. 

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