Franklin, TN based health and beauty company Anavita LLC has recently launched their skin care products website at www.anavitaskincare.com. The launch has been very successful and they forecast rapid traffic growth for the site. In addition to the Shopify.com-hosted web property serving as an eCommerce store, the website also offers a blog about beauty topics.
"We're delighted to announce the successful launch of our skin care products web property anavitaskincare.com. Up to this point we have been selling primarily on Amazon and other online marketplaces. Our new web property provides us a better channel for connecting more closely with our customers and offering personalized customer service," said Jonathan Sherman, CEO of Anavita.
The company chose to use Shopify because it simplifies the back-end maintenance of their website. With the time and resources saved from using Shopify's reliable eCommerce solution, the company can better focus its efforts on customer service, marketing and business development. They can also grow their business more easily on the scalable Shopify platform. Finally, the App Store connected to Shopify offers Anavita the flexibility to add new features to their website as and when required.
The website itself has been designed to revolve around the company's core concept of "Live the Beautiful Life". They want to encourage their customers to look their best, while at the same time enabling them to pursue a path in life that gives them the highest amount of personal satisfaction. The vision is to enable people to strive to be better and to improve their life, while at the same time appreciate what makes them a unique individual. As can clearly be seen on the company's Facebook site, they strongly champion a way of life that is worldly, fashionable and sophisticated. As such, they embrace simple elegance.
The new website expands the number of channels that the company now has for serving customers, and is a supplement to the business it receives from Amazon and other online marketplaces. It also provides an opportunity to be more engaged with their customers. They also intend to expand the blogging element of their new site, giving them the ability to increase the value proposition for prospective and existing customers.
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Contact Anavita LLC:
Jonathan Sherman
615-209-9169
press@anavitaskincare.com
2000 Mallory Ln PMB113 Ste 130 Franklin, TN 37067
